The arrival of the mobile Internet, so that all the webMasters have also crowded into the mobile site, mobile site can be said to be a more than one to do a beautiful, then since the mobile site, that is inevitable nature is SEO optimization, on the PC side of your site may be ranked in a certain word, but in the mobile search engine, may not be you will give priority to rankings to show that, well, do not say that these have no, first of all, come on! Look at the search engine we need to target it, that is, the share of mobile search engine use this year.


On the mobile site: I suggest that you try to use adaptive templates, or responsive site.


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Others can be ignored, focusing on our consideration in Baidu, because his share in the mobile search engine share is 79%, if there is a friend of OCD, you can also try to optimize Google, 360, Soso and so on, oh no, forget that there is a Sleipnir search engine, to see in the Sleipnir search is still young, we accounted for the time will not be included in the data, to enter the focus of the which some of the things that we need to do it?




1、URL




Most of the mobile site is a secondary domain name or a secondary section to do mobile site, in fact, this is not scientific, just imagine, you publish an article, there are two URLs have exactly the same content, then even if you are an original article, that will not become a pseudo-original it? In the SEO point of view, original and pseudo-original gap is very big ah! Therefore, if the conditions allow, it is recommended to do automatically respond to the mobile site, such as my blog, you try to use the browser's zoom function to see, is not according to the resolution of the site also has a little change?



2、CODE




Mobile site we can understand into a microsite, on the basis of the microsite, we do not need to make the site so complex (except for special features), so the code can be concise on the concise, and then the user to see the site is not to see your site code is more complex, the site is more beautiful, but to see your site can not find the answer he wants in the shortest possible time. Secondly, usually, the cell phone browser is not as powerful as the PC browser, that is to say, not every JS in the mobile site can be resolved, in case the user with the browser can not resolve one of your JS, that is not to see the mess? There is a very serious problem, when the user uses 2G network, if you make the site so complex, a moment to load out what to do?




3、Avoid consuming user traffic




In the mobile Internet, the user is most concerned about what? Traffic, if you do a website, a open is video, flash, pop-ups, users will feel terrible, you may think that users do not know in your site to consume the traffic, but if there is a hardcore fans have been paying attention to your site, but because your site consumes too much traffic, not to the end of the month no traffic, do you think that this thing is a good thing or a bad thing. On a technical level, Apple products don't support Flash functionality, and a large percentage of smartphone users can't use this feature, and likewise, many smartphones don't support Java, so it's just an unappealing approach on both fronts.




4、页面细节优化




With the PC side of the site, the page can not really keywords, description, may be on the PC side, we do not add keywords and description of the search engine can be recognized as what your specific content, but we are not sure to mobile search engine can recognize this, so we do more than one thing, try to follow the routine out of the card.


Mobile site is also very concerned about dead links and links everywhere, so try to do a good job 404, 403, etc., if the content of the dead chain hope to redirect to the home page, it is best to jump through the 302, do not use javascript jump. Secondly, external links, said that external links affect the ranking is not much, but out of just interest in the mobile search engine, we have no way not to do everything!




5、Jump to a new page




In general, our PC website can see a mobile version of the button, or when the phone input domain name will automatically jump to the mobile site, this technology has changed the user experience of the cell phone users, if there are still friends who do not understand, you can go to the study to learn the site to automatically identify the cell phone with the PC, but jump back to jump, but there are still users who like to use the phone to see the PC site, so we also in the mobile site to do a button to let the mobile site to jump back to the PC terminal, this is the user experience of a detailed treatment!


If you see understand a little, and it so happens that you have no action, then quickly go to the implementation, see too much not to do are waste.


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