O2O, is still on the wind, traditional enterprises or Internet enterprises or, there are many entrepreneurs want to get a piece of the pie, but in fact, many have been halted. Often hear the company, the company founder with an idea plus business plan to get an angel round of investment, their own blow, the media also blow, the value of the company blowing particularly large, often moving on the valuation of hundreds of millions of dollars, really have so much value? Now even if the development to a certain extent, still surviving mobile O2O, there are not a few to find a real point of profitability. For O2O, what really rely on? Is the combination of online and offline, relying on resources, to have cooperation to the resources, but also to have their own unique resources! No resources, is not playing up.

It is not easy to really do a good job with an O2O product, O2O emphasizes more on locality, and basically all mobile O2O starts from a certain city, based on its own resources or other, and then pushes to other cities after doing a good job. Then how to operate and promote the APP of O2O products? I divided it into 3 stages, before online, online and after online, the following to share with you my personal insights.

I. Pre-launch preparation

Content preparation

1. Soft text content preparation: including warm-up, on-line, summarized and so on the nature of the soft text.

2. press release content preparation: including product on-line, the actual situation and so on real-time reports (eye-catching, hot spots).

3. WeChat service number content preparation.

2.Official launch

Online Channels

Free Online Channels